Description

Differentiate yourself from the competition by seducing your customers

In a world where there's always a cheaper, faster product or service, how do you stand out against the competition?

In The Art of Seducing Your Customers, John Boccuzzi Jr. introduces the S.E.D.U.C.E. framework, which teaches you how to build teams, rise above the competition, and deliver exceptional customer experiences that drive revenue and profitability.

• Step up and pay attention
• Empower your employees
• Design experience for acquisition and retention
• Uncover friction
• Connect the dots between intention and expectation
• Expect competitors and the environment to change

John utilizes engaging storytelling, real-life examples, and expert interviews to teach you how to create memorable moments that will turn your customer into a raving fan of your brand.