Description

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Digital media is dominating the traditional media by taking support of the field of information technology. Increase in infrastructure of internet facilities and usage of smart phone have increased the importance using digital media to reach the audience. Rise of digital media can also be attributed to globalization, changing consumer habits and tight schedules of the people. Digital media is mobile media, wherever the audiences are, they can be reached through the media. Most of the time, people can be seen with electronic gadgets. Customized messages can be sent to influence them. Lot of changes are happening in Media environment, after the introduction of digital media. Advertising expenditure is increasing day by day for digital media. Marketers are showing interest to the reach the audience through Adigital media, since it is cost effective and they can be reached 24x7.