Description

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Build your confidence, increase your value, and make a lasting impact—a brand authenticity expert shares her most powerful secrets.

Everyone in marketing is talking “authenticity.” Which means making a personal or professional brand should be simpler than ever, right? What could be easier than “being yourself?”

Simple? Sure. But easy? Not so much.

Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity owns its imperfections and takes responsibility for mistakes. It shows up on the good and bad days. In short, authenticity feels scary. No wonder we try to brand ourselves as someone else we think will be more appealing than our real selves.

Jessica Zweig founded the SimplyBe. agency to revolutionize an authenticity-first approach to branding. With Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, she shares her most powerful secrets for building authenticity, service, and real connection into your winning brand. “I’m opening up the freakin’ vault to SimplyBe.’s best-in-class, trademarked methodologies, tools, and frameworks for clearing away everything that’s keeping the real you from shining through,” she says, including:


• Branding Reinvented—Forget the hacks and tricks, it’s time to learn what personal branding is really about.
• Embracing Your Sh*t—All that stuff you think you need to hide? That’s actually your most important resource!
• Your Vibe Attracts Your Tribe—Learn to magnetize the people who most want to support you (and they’re out there).
• Your Personal Brand Hologram®—SimplyBe.’s universal framework can crystallize your utterly unique brand platform.
• The Supernova™—Create winning content with the secret sauce of consistency and clarity.
• The Pinnacle Content Framework™—Take the stress out of strategy and find the most direct, effective path toward your goals.
• Getting Social Media Right—Stop chasing trends and learn the 10 sustainable, evergreen principles for online connection.
• Living Your Brand—Take your authentic personal brand where it matters most: offline and into your relationships, your workplace, and the way you show up in the world.

“We are living at an inflection point,” says Jessica Zweig. “For any brand—business or personal—the game is no longer about eyeballs, but engagement. No longer about impressions, but impact. Content is no longer king, clarity is. Your best strategy? Service and generosity. Your best solution? Authenticity.” Here is a powerful guide for connecting with others, changing lives, and moving the world forward as only you can.

About the Author

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Jessica Zweig is the CEO and founder of the SimplyBe. agency, a personal branding company that helps millions of people worldwide. She's been named a “personal branding expert” by Forbes, a Top Digital Marketer to Watch by Inc., one of 2020’s Most Notable Entrepreneurs by Crain’s Chicago Business, and the 2018 and 2019 recipient of the international Stevie® Award for Female Entrepreneur of the Year. She's been featured on FOX, ABC, NBC, Thrive Global, Business Insider, and more as an expert on how an authentic personal brand is the key to a more successful career. For more, visit jessicazweig.com.

Praise For…

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“If you are ready to succeed on your own terms by being fully, unapologetically you, you will relish the pages of Be. Jessica not only gives you expert strategies to build your platform, she will boost your confidence, light a fire in your heart, and remind you why you are worthy of having it all. Come for the expert personal branding advice; stay for the spiritual inspiration and personal empowerment. Jessica’s personal branding expertise is what every female entrepreneur needs to know.” —Rebecca Minkoff

“If I could bottle up the magic it takes to get from where you are to where you want to be, this book would be it. It’s not a self-help book; it’s a story about becoming your you. It’ll strip away your ego and conspire with your inner voice to get you doing what you always knew you should. Be ready for change.” —Ladi Greenstreet, head of European investments, Accenture Ventures

“Our power exists not in our doing, but in our being. Jessica takes us on an expert journey to discover our Truth, our real ‘personal brand,’ and gives us the permission to simply be who we were born to be.” —Shaman Durek

“If your goal is to have your dream business and life, Jessica is going to let you in on some of the biggest secrets to creating this for yourself. All the strategy and knowledge in the world is not what people are buying into—people want a relationship and buy into the realest version of you. The more real you show up, the more of a magnet for all your desires you become. This book teaches you what being ‘real’ means for you, how to accept and move past your mistakes quickly, and how to create powerful networks and die-hard audiences by being human AF.” —Lori Harder, bestselling author, Forbes top-rated podcast host, founder of Lite Pink

“Be is an incredible book to remind you to tap into your fullest expression and blossom into the butterfly that you are.” —Sahara Rose, bestselling author and podcast host

“Jessica has a divine talent for distilling complex competencies into useful and purposeful plans. Be is no exception. It’s chock-full of strategies for building a comprehensive and intentional personal brand that will take you so much further in life than you had ever planned. This book is a fantastic resource for anyone trying to get a grasp on who they are and how they show up in the world.” —Dannie Lynn Fountain, Google

“Jessica’s blunt and bold approach to business is Be-yond inspiring. Letting go of the ledge and taking the leap to do what you love in life is a challenge made easier by reading this badass book.” —Alison Victoria, HGTV

“Be is a wonderful book to guide you on an enjoyable path to realizing your dreams while saving countless headaches along the way. I love Jessica Zweig’s refreshing approach to business and life. She has reminded me to be myself and remember that is enough to reach my wildest dreams. If you want to help people and feel good in the process, Be is the book for you.” —Tara Stiles,
founder of Strala Yoga and bestselling author


“Jessica has written a self-empowerment manifesto for emerging leaders. If you want to build your personal brand, this book is a must. And if you want to stay current and relevant through self-development and creating a framework for a bright future, this book will be transformational.” —Tony Hunter, CEO of McClatchy Company and founder, TWH Enterprises