Description

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What a Unicorn Knows is your company’s best guide to becoming a well-oiled, high-velocity machine for growth on its way to billion-dollar valuation.

Why do some young companies become unicorns, while others don’t? What a Unicorn Knows is a playbook that offers a field-tested approach to delivering superior customer value and reaching unicorn status by removing the potential inhibitors to organizational scale and speed. 

Drawing on a mastery of lean-based methods for achieving maximum effect with minimum means, private equity operators Matthew E. May and Pablo Dominguez provide readers with a powerful framework of universally applicable principles that enable any company to effectively accelerate its ability to scale and grow.

Called The Unicorn Model™ and built on five foundational principles, the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic:

• Strategic speed
• Constant experimentation
• Accelerated value
• Lean process
• Esprit de corps

Drawn from the authors’ successful track record with a wide variety of unicorn-level companies, What a Unicorn Knows offers a necessary guide for rapid but lasting growth. As more companies than ever vie for unicorn status, your competitive edge will depend on learning from the best.

About the Author

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Matthew E. May and Pablo Dominguez have been working together for more than a decade to optimize performance of fast-growing technology companies. They lead, respectively, the Lean ScaleUp program and Sales and Customer Success Center of Excellence for the Onsite advisory unit of Insight Partners, a leading global venture capital and private equity firm investing in high-growth technology and software ScaleUp companies that are driving transformative change in their industries.

Matthew is the author of five previous books, including bestselling and award-winning titles The Elegant Solution, In Pursuit of Elegance, The Laws of Subtraction, and Winning the Brain Game. His background spans over 30 years of experience facilitating senior leadership teams through strategy, innovation, and lean initiatives.

Pablo is an Operating Partnerat Insight, where he partners with a deep set of portfolio companies to build and scale effective commercial teams through the application of proven and repeatable go-to-market and operational best practices. He brings over two decades of global sales operations experience.