Description

---

Entering the Chinese Market aims to assist Western businesses and entrepreneurs to understand and effectively enter the Chinese market.

With its dual appeal as the world's factory and the largest consumer market worldwide, China is about to become the preferred playing field for American and European businesses with global ambitions. China's massive global development project, the Belt and Road Initiative (BRI), now includes more than two-thirds of the world's countries.

Entering the Chinese Market aims to assist Western businesses and entrepreneurs to understand and effectively enter the Chinese market. An essential factor for the success of investors and professionals engaging in business in or with China is being able to understand and correctly set up a sustainable and effective corporate structure. This book discusses different company structures, their functions, and their respective liabilities and provides practical and operational observations.

The book details all applicable decision-making processes to help you choose the most suitable structure based on your business scope, specific needs, and available capital when entering China. In addition, it discusses all relevant rules, regulations, documentation, and management issues related to the establishment of different types of structures such as WFOEs representative offices, joint ventures, and other forms of investment. Topics covered include tax, legal, intellectual property rights, common pitfalls, and ways to address them.

About the Author

---

Danai Krokou was born in Corfu, a Greek island in the Ionian Sea. She left her hometown at age 17 to study and work in numerous countries around the world. She is an international business development consultant, Chinese market investment specialist and passionate polyglot. She has lived and worked in France, the United Kingdom, Spain, Austria, Greece, Hong Kong and China. She studied business, foreign languages, and international politics. She is fluent in a handful of languages including Mandarin Chinese. She started her first business at age 25 in Shanghai, PRC. She is also the author of The Chinese e-Merging and Trading with China, published by BEP.