Description

---

10TH ANNIVERSARY EDITION * REVISED AND UPDATED

“A book everyone ought to read-without question.”-ADAM GRANT

To get better answers, we must first ask better questions. Warren Berger reveals how in this beloved guide, with hundreds of thousands of copies sold.

In his groundbreaking A More Beautiful Question, now updated throughout, innovation expert Warren Berger proves that one of the most powerful tools for spurring change is also the most under-appreciated. Questioning-deeply, imaginatively, “beautifully”-can help us identify and solve problems, come up with ideas, and pursue fresh opportunities. But in an education and business culture devised to reward rote answers, questioning isn't encouraged-and, in fact, is sometimes barely tolerated.

A More Beautiful Question champions that impulse for inquiry. Berger introduces surprising masters of questioning. He goes behind the scenes of industry-leading companies to show how the practice is baked into the organizational DNA. And he shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who transformed their lives and the world around them by starting with a “beautiful question.”

About the Author

---

Warren Berger, an expert on design thinking and innovation, is author of the acclaimed book Glimmer: How Design Can Transform Business and Your Life, which was named one of Business Week's “Best Innovation & Design Books of the Year.” Berger also writes for Fast Company, Harvard Business Review, and was a longtime contributing editor at Wired magazine. He has appeared on NBC's "Today Show," ABC "World News," many times on CNN, and as a frequently-used expert source on NPR's "All Things Considered." He lives in New York. www.AMoreBeautifulQuestion.com

Praise For…

---

“Questions have literally moved mountains, powered rockets, and instantly developed images . . . Berger focuses on what he calls 'Beautiful Questions' . . . 'that can lead to game-changing answers and results. These are questions that, once raised, tend to get people thinking in a different way.'” —Steven Heller, The Atlantic

“A fascinating look at the power of questioning to ignite change--in our companies, schools, careers, and in our daily lives.” —Huffington Post

“One closes Berger's book newly conscious of the significance of smart questions.” —The New York Times Book Review

“We know that the art of asking questions is at the heart of discovery in science, philosophy, medicine--so why don't we extend that power to all areas of our lives? The thoughtful, provocative questions Warren Berger raises in this book are indeed the kind of 'beautiful questions' that can help us identify the right problems and generate creative solutions.” —Daniel Pink, New York Times bestselling author of DRIVE and TO SELL IS HUMAN

“This potential game-changer will help readers identify where opportunities lie and how to seize them.” —Publishers Weekly

“This thought-provoking book offers important insights.” —Booklist

“A practical testament to the significance of the questioning mind.” —Kirkus Reviews

“In the old economy, it was all about having the answers. But in today's dynamic, lean economy, it's more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.” —Eric Ries, New York Times bestselling author of THE LEAN STARTUP

“In this wise book, Warren Berger shows us how crucial it is to question every aspect of our lives, from business to school to our choice of toothpaste. My question: Why wouldn't you read this book?” —A.J. Jacobs, New York Times bestselling author and Esquire columnist

“The genesis of many great startups is the simple question, 'Wouldn't it be cool if?' Warren Berger helps you understand the power of questions to change the world. Real men ask questions, they don't spout out answers.” —Guy Kawasaki, former chief evangelist at Apple and author of APE: AUTHOR, PUBLISHER, ENTREPRENEUR