Description

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The classic reference text for surgeons and managers alike that has been improving ophthalmic practices for decades, John Pinto’s Little Green Book of Ophthalmology: Strategies, Tips, and Pearls to Help You Grow and Manage a Practice of Distinction, Sixth Edition, has been updated into a new edition. 

Author John B. Pinto, a world-renowned expert on the business of ophthalmic practice, has brought his decades of expertise to bear in this comprehensive guide to practice management. Inside, Pinto covers everything from the basics of business planning to esoteric and complex topics unique to ophthalmology. 

Topics include: 

• Strategic business planning
• Leadership, governance, and discipline
• Finance, accounting, and patient accounts management
• Staff evaluation, training, and supervision
• Marketing and development
• Managing physicians
• Operations enhancement
• Facility design and management
• Improving an optical dispensary

This Sixth Edition features updates and edits throughout the book as well as 9 new appendices covering the latest trends and advice in ophthalmic administration. It is also designed in a flexible format, allowing readers to read it straight through, or just hunt down advice on the focused problems facing their practice.

As the business of ophthalmology continues to change, the proven guidance of John Pinto’s Little Green Book of Ophthalmology, Sixth Edition, will help any practice adapt and thrive.

About the Author

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John B. Pinto is the most-published author in the United States on ophthalmology practice management topics. He founded J. Pinto & Associates, Inc., an ophthalmic practice management consulting firm, in 1979. Since then, he has provided strategic planning, operations, and marketing advice to pharmaceutical companies, basic science centers, hospitals, multispecialty clinics, and single-specialty facilities. For more than 40 years, a majority of the firm’s service has been to ophthalmic practices ranging from small solo practices to high-volume market leaders, teaching centers, and ophthalmic product companies. He has been active as a practice consultant in North America and Europe and has worked and lectured in South America, New Zealand, Australia, and Asia.

Pinto is best known as a strategic planning and economic advisor to practices large and small. In addition to covering most dimensions of modern practice operations management, he is a career advisor, providing individual coaching and contract negotiation services to new graduates and midcareer employed ophthalmologists. As a subspecialty interest, Pinto is active in the ever-evolving sphere of refractive surgery and is among the most experienced advisors in this domain, helping surgeons with the growing challenges of this field. His professional life today is rounded out with succession planning, practice appraisals, partner dispute mediation, merger/acquisition counsel, and leadership development for administrators and managing partners.

A prolific writer, Pinto is the author of several books beyond the classic text you now hold:
Turnaround: Twenty-One Weeks to Ophthalmic Practice Survival and Permanent Improvement
Ten Eyecare Practices: Benchmarks for Success Cash Flow: The Practical Art of Earning More From Your Ophthalmology Practice, coauthored with E. Anne Rose
The Efficient Ophthalmologist Legal Issues in Ophthalmology: A Review for Surgeons and Administrators, coauthored with Alan Reider and Allison Shuren
The Women of Ophthalmology, coauthored with Elizabeth Davis, MD
Ophthalmic Leadership: A Practical Guide for Physicians, Administrators, and Teams
Simple: The Inner Game of Ophthalmic Practice Success, which is a companion text to John Pinto’s Little Green Book of Ophthalmology
UP: Taking Ophthalmic Administrators and Their Management Teams to the Next Level of Skill, Performance, and Career Satisfaction, coauthored with Corinne Z. Wohl
Pinto is also the author of Marketing Your Ophthalmic Practice, the first book devoted to the topic. 
Pinto is a member of the editorial boards of Ocular Surgery News, Ophthalmology Management, Ophthalmology Business, and Premier Surgeon, and a regular contributor to other eye care publications.

John Pinto is available for individual, practice, and corporate consulting services to supplement this book at: 
J. Pinto & Associates, Inc.
2926 Kellogg Street
Suite B18
San Diego, CA 92106 
619-223-2233
pintoinc@aol.com 
www.pintoinc.com