Description

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“A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION….”—Daniel H. Pink, Author, Drive

Why can’t life—and business—be fun?

For thousands of years, we’ve created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life.

Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability. They reveal how, why, and when gamification works—and what not to do.

This revised and updated edition incorporates the most prominent research findings to provide a comprehensive gamification playbook for the real world.

About the Author

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Kevin Werbach is a leading expert on the legal, business, and public policy aspects of the network age. He is a professor of Legal Studies at The Wharton School, University of Pennsylvania, where he currently leads the Reg@Tech roundtable and the Wharton Cryptogovernance Workshop, and he is the author of The Blockchain and the New Architecture of Trust (MIT Press, 2018). Follow him on Twitter at @kwerb. Dan Hunter is an international expert in internet and intellectual property law, in artificial intelligence and cognitive science models of law, and in legaltech and legal innovation. He serves as Executive Dean of the Faculty of Law, Queensland University of Technology (QUT), and was previously the Founding Dean of Swinburne Law School. He is a Fellow of the Australian Academy of Law, and a chief investigator in the $71M ARC Centre of Excellence for Automated Decision-Making and Society. He also founded the Future Law Podcast (http://thefuturelawpodcast.com).