Description

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The power of the internet to harness and pull resources and information from like minded people has facilitated the generation of creative and alternative means of raising finance for just any venture. Crowdfunding is one of such alternative means of raising finance from the crowd. The internet has made geographical locations irrelevant because it created a global paying ground where people connect virtually to collaborate, interact and invest. Crowdfunding in a nutshell is a book dedicated to educate the crowd in a way to ensure that people have the ability to make informed decision about this new buzz called crowdfunding. Innovators, small businesses, inventors and entrepreneurs are in dire need of relevant information about this phenomenon revolutionizing business financing. Recent economic woes plaguing the world have led to increase in the number of people wanting to start their own business. This caused an increase in frustrations and challenges experienced by small businesses who want to secure business funding. What is even more challenging is the lack of information and knowledge about alternative source of business finance. Many small businesses are still hanging on to the traditional belief that only banks can facilitate business finance. There is a very wide gap between what crowdfunding is doing and what people know about crowdfunding. Even among those that know about crowdfunding, their level of knowledge of crowdfunding and its industry is still at an elementary level. This could also be the cause of some scattered incidents of were crowdfunding went bad. Crowdfunding industry is young and it is still growing. The growth will continue even as the controversy about it continues to increase. Most of the books that are already in the market about crowdfunding are based on practices on specific crowdfunding portals. I realized that there is a need to have a book that will expound the topic of crowdfunding with best practices concept. Whatever crowdfunding portal you decide to use, this book will provide a good foundation to enable you demand the best from the portal. It is a book loaded with tips, about how to identify different types of business models that are in use by crowdfunding platforms, investment opportunities in crowdfunding, challenges of crowdfunding and how to plan for a successful crowdfunding campaign are discussed in detail. This book will teach you: I.Introduction to the concept of crowdfunding. II.Benefits of crowdfunding to the business world III.4 Reasons why you should invest in crowdfunding IV.4 Investment opportunities in crowdfunding V.4 ways to engage crowdfunding intermediaries VI.10 tips on how to plan and pitch a successful crowdfunding campaign VII.6 strategies to protect your crowdfunding investment.

About the Author

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I have extensive experience in the areas of technical writing, business systems analysis, web analysis, software development and e-Business systems strategy. My writings are in the areas of business systems analysis, web analysis, software development, e-Business systems strategy, online marketing, social media optimization and online business. I enjoy investigating issues, analyzing outcomes of issues and trying out new techniques. With hybrid knowledge of business and technology, I have interest in redesigning business processes, specifying systems, optimizing business benefits and proffering solutions on how to make internet technology work for businesses. The academic qualifications that has powered my skill and experience are Master of Business Administration (MBA) in Financial Management and Master of Science (MSc) in Business Information Technology