Description

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The most commonly used rejection line spewed by studio executive honchos when passing on a script is, "I liked it, didn't love it." What happensto your screenplay or novel when it leaves your hands and is submitted to a studio or production company? What does "in development" really mean? Rona Edwards and Monika Skerbelis answer those questions and more in this newly revised, greatly expanded 3rd edition of their criticallyacclaimed book, long considered the quintessential bible on development. A required textbook at universities worldwide for writing, producing, and development courses, the book sheds light on the inner workings of the feature film and TV development process, who all the playersare, and how they fit together as content creators at film studios, TV networks, agencies, and production companies. They tackle how to findnew ideas, what it takes to be a development executive or a story analyst, tips on pitching, and how television and the Internet are changing and evolving, creating greater opportunities for storytellers.Are you ready for Hollywood? Get the answers from industry Pros, Rona Edwards and Monika Skerbelis. Through personal experiences and examples they'll teach you what it takes to make it in Hollywood as a development executive, producer, writer or director. Chapters also include exercises that will help readers find new ideas and developing them as well as offer tips on pitching your projects, a comprehensive resource chapter and much, much more.

About the Author

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RONA EDWARDS worked as Vice President of Creative Affairs for Emmy-winner John Larroquette (Night Court), Academy-Award Winner Michael Phillips (Close Encounters Of The Third Kind) and Emmy-winner Fern Field (Monk) before she becoming an independent producer.Her producing credits include: One Special Victory (NBC) starring Larroquette, The Companion (USA/SCI FI CHANNEL) directed by Gary Fleder, I Know What You Did (ABC), Out Of Sync (VH1), & Der Morder Meiner Mutter (Sat.1/Studio Hamburg) for German television.She set up a number of feature films including Matchmakers at Warner Bros. & produced the movie, Blind Trust for Lifetime.In addition, she produced two movies for Lifetime based upon a series of books she optioned by Ellen Byerrum entitled Killer Hair and Hostile Makeover (Crime of Fashion mysteries).Edwards has had projects made or in development with many of the major networks & studios.She is an accomplished journalist, having published numerous articles in both print & on the net for the past 15 years covering a wide range of subject matter from entertainment & film to human interest & travel.As an Assistant Professor at Chapman University's Singapore campus teaching a wide variety of subjects in Creative Producing for four years, she currently teaches at Chapman in Orange, CA. With Monika Skerbelis, she co-founded ESE FILM WORKSHOPS ONLINE, global online courses, providing professional instruction without leaving your home and together they wrote "I Liked It, Didn't Love It: Screenplay Development from the Inside Out" and "The Complete Filmmakers Guide to Film Festivals: Your All Access Pass to Launching your Film on the Festival Circuit." MONIKA SKERBELIS is a former Vice President of Creative and Executive Story Editor for Universal Pictures' story department.Prior to Universal, she was Story Editor for 20th Century Fox & began her career as an assistant in the Story Department for Paramount Pictures.She is a programming director for The American Pavilion Emerging Filmmaker Showcase at the Cannes Film Festival & was the artistic & programming director for the Big Bear Lake International Film Festival for 14 years. Skerbelis teaches feature film development at UCLA Extension, Riverside City College, and also taught Basic Screenwriting at Chapman University.A producer with ES Entertainment, she Associate Produced on "Killer Hair" & "Hostile Makeover" for Lifetime Television. Both authors are members of the Producers Guild of America.