Description

---

Answer the Toughest Questions Brilliantly...And Win Over Your Audience Every Time

In this fully updated edition, the world's #1 presentation coach enables you to field any question from any audience and to respond with complete assurance.

Drawing on brand-new business case studies, Jerry Weissman shows you how to control the entire Q&A session and to avoid the defensive, evasive, or contentious answers that can ruin careers.

Whether you're a senior executive, job candidate, or anyone else in business, you're judged on how you handle high-pressure exchanges. Get this book and learn how to handle them successfully.

Part of the Jerry Weissman Presentation Trilogy Also look for updated Editions of:

• Presenting to Win: The Art of Telling Your Story and Designing Your Slides
• The Power Presenter: Techniques, Style, and Strategy to Be Suasive

"I've been asking tough questions for half a century and listening to variously brilliant, boring, evasive or illuminating answers. Jerry Weissman's book will help anyone--anyone--answer even the toughest questions."
--Mike Wallace, Sixty Minutes, CBS News

About the Author

---

Jerry Weissman is the founder and president of Suasive, Inc., formerly Power Presentations, Ltd. Weissman began his career as a staff producer-director of public affairs and news programs at CBS TV in New York, where he learned the skills to master the building blocks of every presentation: a clear, compelling story, well-designed graphics, natural delivery, and the art of Q&A. In 1988, Weissman brought these skills to Silicon Valley. In short order, he established himself as the coach for Silicon Valley CEOs developing their IPO roadshows by teaching them to tell their business stories through the eyes of their investors. In doing so, he helped their companies raise hundreds of billions of dollars. After amassing an elite client list of IPOs, he soon widened his focus to coaching public and privately held companies to develop and deliver all types of business presentations. Today his methodology has helped thousands of companies on every continent deliver high-stakes presentations with clarity, confidence, and maximum persuasion. In addition to this book, Weissman is the author of three other books on presentations and public speaking: The Power Presenter: Techniques, Style, and Strategy to Be Suasive; Presentations in Action; and Winning Strategies for Power Presentations, all Pearson publications.