Description

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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­Newsweek

"Revolutionary Surprising "­­Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."­­USA Today

About the Author

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Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.