Description

---

In the world of strength and conditioning, learning how to move others-not just physically, but also psychologically and emotionally-is paramount to getting the most out of them. People are the ultimate performance variable, and understanding how to effectively blend knowledge of proper training with the nuances of human behavior is integral to helping athletes achieve their ultimate goals. Unfortunately, while much attention has been given to the science of physical training, little attention has been given to the science of communication. Conscious Coaching: The Art and Science of Building Buy-In bridges this gap. Readers learn the foundational principles of improving relationships, enhancing engagement, and gaining the trust of athletes through targeted communication. And, every bit as important, readers also learn concrete strategies to apply these principles in day-to-day coaching situations they will inevitably encounter. The result is a game-changing book that sets the stage for coaches to create a culture of success not only within sport, but also beyond. Conscious Coaching is a movement and its time has come.

About the Author

---

Brett Bartholomew is a strength and conditioning coach, best-selling author, adjunct professor, and Founder of the performance coaching and consulting company, The Bridge Human Performance(R). His experience includes working with world-class athletes in both the team setting (NCAA and professional), as well as individually along with members of the United States Special Forces community and Fortune 500 companies. Taken together, Brett has coached a diverse range of athletes from across 23 sports at levels ranging from youth to Olympians. He's supported Super Bowl and World Series Champions, along with several professional fighters, including those competing in the UFC. His coaching and speaking has spanned the globe, from China to Brazil and numerous other stops in between. As an entrepreneur, Brett has proudly served as a teammate and supporting partner in the strategic growth of two separate performance companies and is a highly sought-after consultant and mentor for many others across the United States and abroad. Additionally, his work and expertise has been featured in numerous local and national media outlets. Brett is a member of the National Strength and Conditioning Association (NSCA) where he holds both their CSCS*D & RSCC*D distinctions. He is a proud graduate of Kansas State University, where he obtained a Bachelor of Science degree in Kinesiology, and Southern Illinois University-Carbondale, where he obtained a Master of Science in Education in exercise science with an emphasis on motor behavior, cueing, and attentional focus in human performance. Brett invites you to learn more about his work by visiting ArtOfCoaching.com or by connecting via Twitter or Instagram @Coach_BrettB