Description

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The #1 best-seller on franchise development and Amazon #1 best-seller, Grow to Greatness has instantly become the must-read, essential guide on how to build a world-class franchise system faster. This breakthrough book delivers advice and proven, step-by-step systems and processes for emerging and established franchisors, as well as for anyone considering franchising their business. The $29.95 guide has saved existing and potential franchisors thousands of dollars in costly mistakes. -- One hundred+ case examples and checklists reveal how to do it right ... and how not to do it wrong -- Profit from real "best practices" solutions and proven step-by-step processes -- Endorsed by franchising's top brand executives of KFC, Taco Bell, Dunkin' Donuts, Pinkberry, Molly Maids, Postnet, Checkers, AlphaGraphics, Popeye's, Cartridge World, Express Employment Professionals, the International Franchise Association ... and many more. Each benchmark is described in detail, supported by case studies, industry research and steps taken by franchise leaders from various industries. " Steve's Grow to Greatness is the 'Driver's Ed Manual'. It delivers great lessons for startup franchisors and the most seasoned franchise executives. In the words of Bill Rosenberg, founder of Dunkin' Donuts and the International Franchise Association, 'We can avoid failures, if we study success.' Study Grow to Greatness and you will be rewarded." John Reynolds, CFE President, IFA Educational Foundation.

About the Author

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Steve Olson, CFE is President of Franchise Update Media Group, the industry educational resource for franchise growth. The multi-media company produces conferences, magazines, websites and industry research, servicing over 600 franchise clients. As a successful independent business owner, franchisee, franchisor and consultant, Steve has helped jumpstart growth for more than 50 established and emerging regional and national franchise brands. He has built development programs for retail, business-to-business and service concepts. He is former President of Franchise Update Media Group, and Associate Publisher of Entrepreneur Media. Steve entered franchising in 1980 as co-owner of a multi-unit franchise in Houston, and was awarded Franchisee of the Year. Steve has chaired and participated on International Franchise Association Committees and served on company boards. A frequent columnist and speaker on small business, Steve authored "Grow to Greatness: How to Build A World-Class Franchise System Faster," an Amazon #1 best-seller in the retail business and franchising categories. Olson is quoted by national and local media as a resource for small businesses and franchising, including The Wall Street Journal, Smart Money Magazine, Financial Times, The Street, NPR, Orange County Register, Seattle Times and other metropolitan newspapers and TV.