Description

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Financial (or business) acumen is essential for all managers and owners of businesses if they are to truly understand how to make them successful. Yet, for general (non-financial) managers and owners, business finance is often perceived to be "difficult" and/or plain boring. This book, written by an experienced and popular teacher of finance to thousands of non-financial managers, explains in very simple but engaging terms what are the goals of a business, how it is set up to make money, what are the key measures of this financial health, and what are the key factors affecting those measures. Concise and designed for great accessibility, this is the dream-book for all those non-financial managers and owners who want a quick and motivating read on finance in order to obtain that necessary business acumen.

About the Author

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Dr. Philip Young is a corporate education consultant with over 30 years of experience in the design and delivery of business seminars and training programs in finance, strategy, and marketing. His primary focus is on courses in finance for non-financial managers, more generally referred to today as "business acumen."