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Casino Customer Service: The WIN WIN Game (Paperback)

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Description


A guide to customer service in the casino industry in which the authors argue that investments in customer service are "activities in a positive-sum game, or what can be called a win-win game. The customer wins better enjoyment of products offered, and the casino wins with renewed and repeated patronage."


Product Details
ISBN: 9780874178944
ISBN-10: 0874178940
Publisher: University of Nevada Press
Publication Date: May 28th, 2012
Pages: 352
Language: English