Description

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Based on six years of research and 15 years of practical application and consulting on over 20,000 B2B negotiations in nearly 50 countries, B2B Street Fighting will redefine how you think about negotiation.Negotiation has long been thought of as merely a soft skill or a series of random verbal tactics. No more Gone are yesterday's long lists of tactics and countermeasures. B2B Street Fighting finally reveals that, despite all its apparent moving parts and players, negotiation is a highly repeatable, predictable process. By embracing the inherent complexity of B2B deals, this book's three counterpunches train you to find and analyze the data you need to anticipate, prepare for and neutralize 97% of buyer negotiation tactics, including the scariest sentence you will ever hear: "I can get the same thing cheaper." Once and for all, B2B Street Fighting shows you how to change the negotiation conversation from the price of your products and services to the value of your solutions, and build value for you and your customers in every deal.

About the Author

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Brian Dietmeyer is president, chief executive officer and co-founder of Think! Inc., a global strategic negotiation consultancy. Together with co-founder and business partner, Dr. Max Bazerman, Dietmeyer customizes high ROI negotiation solutions, from custom training workshops to complex organization-wide initiatives, for companies in the business-to-business market. Before Think!, Dietmeyer served as vice president of national account sales for Marriott International, his most recent position during his 17-year tenure with the company. Earlier in his career, Dietmeyer was an ironworker laborer, a dump truck driver and an auto mechanic; none of those skills is current. Dietmeyer recieved an undergraduate degree from De Paul University and an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University. Dietmeyer is a sought-after speaker and columnist, and author of the book Strategic Negotiation. He has served on the board of the Strategic Account Management Association (SAMA) and chaired the MPI Adult Education Research Foundation. In his spare time Dietmeyer serves on the board of an at risk youth theatre company (Free Street Theatre) and donates time to Native American causes (American Indian Center). Dietmeyer is a native of Chicago, Illinois, USA.